What if your once-a-year treat was one new shirt?
Or if electricity and tap water were luxuries your family could not afford?
From when he could lift a pail, CP Shin worked weekends with his mum tapping rubber before 6am.
Chicken rice was savoured. Three times a year.
Resolved to escape proverty, CP moulded himself into quintessential professional.
Even attaining MNC plant manager wasn't enough.
Elken celebrates its 15th anniversary in 2010. Elken's resolution for 2010 remains - connecting to people on a Heart-to-Heart level to enrich all aspects of their lives.